Right now, the world is SaaS-happy. So it needs to do a bunch of things all at once. A homepage is one of the first things a potential customer will use to research your brand. I’m a big fan of the copy in your homepage’s second feature block, where you get into who you are. Your product launch is a big deal. Slack changes their homepage so often that browsing their website can often feel very “blink and you’ll miss it.”. Product screenshots- Let me see what’s inside the product. The design, visual media, copy and CTAs should all seamlessly work together to increase this primary action from occurring. This is a hefty list of homepage … They are making a purchase, this isn’t your portfolio to show off. Or, listen to our Podcast, “B2B SaaS Marketing Snacks ” … But have you ever clicked through to check out the brand’s homepage copy? I really like the product screenshots on Adaptive Solutions, they have a gif running in the background, maybe a video, but it’s beautiful. Its main objective is to convert these visitors into users of your SaaS. AND one to learn more. Include warrantiesthat address data security, alteration, and loss. Get exclusive insights from 14 world-class SaaS companies. Their colorful, fun, lively approach to design and copy is reflective of the company’s culture and the experience of using their product. Testimonials– This is where you get to show off how beneficial your features are to users. “Slack gives your team… the alignment they need to do their best work.” Nice one, Slack. Reduce costs & administration. With time and practice, you'll find yourself writing effective website copy with your eyes closed. SaaS Software Checklist. I love, love, love Persona for building certain websites. Software review site Better Buys predicts that 78% of businesses plan to expand the number of software-as-a-service (SaaS) platforms they use over the next three years. Start your free trial today. UX Design Checklist (for Marketers) I believe all marketers should have a good understanding of UX and hoping this 21+ checklist will be able to provide as a good resource. If you aren’t sure about the power of images in selling, check out this post by ConversionXL (you can’t argue with their expertise.). It’s likely one of your most visited pages, acting as a proverbial launch pad. These are standa… Suffice to say, writing homepage copy is tough. But it doesn’t feel wasteful. But the way that it’s presented (center-aligned, choice of font, size) does command attention. While I’m not super into the palette or homepage layout, I do like the approach they’ve taken with the Dropbox Business homepage/landing page. The key advantages that SaaS claims to offer are lower cost, fast implementation, less hassle and less risk. Storytime With Brennan. Putting “work more collaboratively, get more done” in the hero copy tells me what I get, straight up. You’ll want to test this vs a CTA instead, to see if it takes away from other conversions, but if you can’t sell them on the homepage, let’s try to get their email address. 2 High Contrast CTAs– There should be 2- one to buy now, sign up, get a free trial, etc. (…Oh, and there's a … I can see that they’ve done a bit of keyword stuffing here and there. This free checklist is designed to assist you in the preparation of financial statements in accordance with IFRS, as issued by the IASB, and in compliance with the disclosure requirements of IFRS. The headline needs to paint a picture, which is why a sub-headline helps. Here’s an awesome article on Kissmetrics about using social proof in marketing. Starting a SaaS business is a formidable task, but if you implement it carefully, you will surely be able to launch a SaaS product that gains traction quickly. When you talk about them, by using the ‘You’ focus, you’ll put them in the power seat and help them visualize success with your software. The design is in a league of its own—a cut above anything we usually see in SaaS and Fintech. This needs to be something compelling for almost anyone interested in your industry or product, yet it needs to be different enough from others in your market that it is unique. I also like checklists and, I love what you have done here. Oracle Fusion Cloud Applications suite was developed with a focus on security first. I speak on podcasts (like this one and this one), and on my daily LinkedIn videos. Social Proof– Logos and testimonials show me you are trustworthy, and that others in my industry are trusting you with their businesses. To all users copy ( no filler here! ) a homepage is extremely clear about it. Leave. ) brand colors, brand voice, company culture, and benchmarking SaaS applications with the previous of! 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