Companies like Airbnb are changing how the hospitality industry used to tackle travellers. Here are a few examples of digital innovations that some hotels are adopting and that changing the industry and bringing new standards in the hospitality industry. In Digital, ‘Wanamaker’s 50%’ Is Known. Is there anything that is beyond expectation? Artificial intelligence is coming as an offshoot of this which by many is being considered as innovation as important as the wheel. Instead of having to wait in line at the front desk to check in, some hotels are moving to facial recognition scans to get guests in their rooms. The Importance Of Service Innovation In The Hospitality Industry 1041 Words | 5 Pages. Innovation is driving the hospitality industry to be sure. Guests can learn where the closest restaurants and stores are by asking their rooms for advice. A service industry is any industry that produces value is that primarily intangible such as customer service, management, advice, knowledge, design, data and experiences.Advanced economies are experiencing a long term shift whereby service industries are becoming a larger component of economic output relative to other industries such as manufacturing and agriculture. There are lots of other hotel industry innovation that you might find extremely interesting. We will also be including… This essay will be discussing and analysing the importance of service innovation in the context of the hospitality industry with some professional referencing on three main different directions which are customisation service, technological innovation and based on the innovation on hotel types. The peer to peer networks has changed the hospitality industry as it has placed more pressure on hotels and guesthouses. Hilton uses location-based services at some of its resorts to alert guests to events and activities that might interest them based on where they are on the property. Robots aren’t entirely replacing humans, however—a lesson learned by the Henn-na Hotel in Japan, which fired half of its all-robot staff to employ more humans. Because of the sharing economy, people are now renting directly from others. It is one of the best hospitality technology that has already been in operation at a lot of hotels now. It is the service that makes or breaks a hospitality business. These hi-tech projects have worked tirelessly to change rented rooms into a dream world for the techies. She lives in the Bay Area with her husband, their two children and two dogs. Instead of waiting in line at the front desk, guests can go straight to their rooms and use their smart phones or smart watches to unlock the door. The hospitality industry is no exception. All Rights Reserved, This is a BETA experience. With the help of Information Technology, the company introduces a service innovation into hotel industry, which is the gravity of the research. 4.- Mandatory innovation for POS terminals and other systems of your restaurant. This innovation has now been commoditised and most of the hotel now provides Wi-Fi for free. The hospitality industry relies on experience to keep customers coming back. Voice responding hotel rooms is definitely not one of them. After several Innovation in the hotel industry is important because it has the capacity to transform the industry positively. Such sites allow guests to filter hotels by location, price, and proximity to the airport. The project is called Project Jetson, and guests will stay in high-tech rooms that, with the help of Apple’s assistant Siri, who will respond to their commands. Yet there’s often entirely too much focus on the latest whiz-kid gadget and that’s missing the point for all the solid behind-the-screens improvements the travel and hospitality scene are making. Whether your current business focus is front-end management, human resources, or food and beverage service, certain best practices are effective in all types of hospitality leadership. She is the author of the new book "The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow's Business" (HarperCollins). With these five innovations in mind, you can pave the road to long-term success and build a … But, that’s what the future holds for us. It’s all possible through one app now. Guests simply check in using the hotel’s app and are notified when their room is ready. Another super interesting innovation in the hospitality industry is the use of virtual reality in hotel rooms. Aloft has plans to bring more features with Project Jetson 2.0 such as room service orders. Whether it’s for guest rooms, pools, sanitation, or food/beverage service, water is also an unavoidable cost of doing business in the hospitality industry, and represents a significant piece of overhead that can and should be managed carefully. If someone calls the front desk needing a toothbrush or extra towels, Botlr will likely be the one bringing the items to their room. Blake's clients include Comcast, Genentech, Accor Hotels, Accenture, Parker Hannifin, Ericcson, Omron, Verizon, Adobe and more. Each year, the Radical Innovation Awards select a group of professionals to represent the unique and radical transformations occurring in the hospitality industry. Guests simply approach a kiosk, scan their face to verify their identity and scan their ID to get their room key. You may opt-out by. © 2020 Forbes Media LLC. Right from check-in- checkout to managing your lighting. 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